Oftentimes, small business owners and entrepreneurs struggle to develop sound strategies to successfully compete. Here’s where a proactive and well-thought-out brand strategy is the secret to unlocking key competitive advantages for your company that will increase market share, attract the right customers and build brand loyalty.
Today, we will explore the business case for branding your company, the key faux pas, mistakes and missteps that impede success and how to build a breakout brand.
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For business owners, the dreaded elevator pitch incites great anxiety, and oftentimes, abject fear. Beyond pitch competitions, every day, countless individuals attempt to introduce themselves, share information and engage others for the purpose of building a...
Today, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly...
With the fourth quarter just a few days away, are you on track to achieve or exceed your business or career goals this year? If so, congratulations and keep your momentum going! However, if you’re among the many small business owners and professionals that began this year with great optimism and a sincere desire to enhance your productivity, to accelerate your results and to increase your revenue, but have fallen behind your milestones, it’s not too late.