In today’s highly competitive marketplace, differentiating your company, products and services is a business imperative.

Oftentimes, small business owners and entrepreneurs struggle to develop sound strategies to successfully compete. Here’s where a proactive and well-thought-out brand strategy is the secret to unlocking key competitive advantages for your company that will increase market share, attract the right customers and build brand loyalty.

Today, we will explore the business case for branding your company, the key faux pas, mistakes and missteps that impede success and how to build a breakout brand.

If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes at

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