Growing your business is no small feat and requires several critical resources. And chief among them is highly qualified talent that can help address new client demands, new marketplace realities and modify internal processes to cost-effectively deliver new products and services.

Many small business owners and entrepreneurs falsely believe they are unable to successfully hire the best in-demand talent as the competition with larger and global corporations is unwinnable.

Today, we will explore why savvy CEOs care about their employer brand, the game-changing employer brand strategies to win the war for talent and how to leverage your employer brand to acquire the talent needed to accelerate your growth.

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Marketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.

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