Today, we will explore the executive brand strategies used by influential CEOs to increase their top-line revenue, gain access to more deal flow and bring in bigger dollars.
When you think of branded CEOs, many come to mind, including Steve Jobs (Apple), Richard Branson (Virgin), Warren Buffet(Berkshire Hathaway), Martha Stewart, Oprah Winfrey, and the list goes on. Each of them have carefully and purposefully created iconic CEO brands that enabled them to build their companies and to become category and market leaders.
If you are thinking it worked for them, but can’t work for you. Think again. They all started with passion, tenacity, a vision and invested in their greatest strategic asset—their brand. And, you can too.
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It is said that the power of social media can make or break your business. And we could not agree more. After all, there are now over 4.5 billion social media users worldwide! One thing that has changed over time when it comes to building business credibility, boosting sales and earning customers' trust is the way prospects use the internet and social media.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur, the ability to effectively market your products and services to your target customer is vital. Before developing your marketing campaigns, it's important to develop a well-thought-out strategy that conveys the right messages and achieves your marketing goals.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.