Why would you ever fire your client? There are many valid reasons to part ways with a client to grow your business, to improve your capacity or to capitalize on new opportunities. And, sometimes you have just outgrown each other. Whatever your reason, ending a business relationship is a very delicate situation that requires diplomacy, significant forethought, planning and flawless execution to ensure you don’t burn bridges or harm your brand and reputation.
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It is said that the power of social media can make or break your business. And we could not agree more. After all, there are now over 4.5 billion social media users worldwide! One thing that has changed over time when it comes to building business credibility, boosting sales and earning customers' trust is the way prospects use the internet and social media.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur, the ability to effectively market your products and services to your target customer is vital. Before developing your marketing campaigns, it's important to develop a well-thought-out strategy that conveys the right messages and achieves your marketing goals.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.