Why would you ever fire your client? There are many valid reasons to part ways with a client to grow your business, to improve your capacity or to capitalize on new opportunities. And, sometimes you have just outgrown each other. Whatever your reason, ending a business relationship is a very delicate situation that requires diplomacy, significant forethought, planning and flawless execution to ensure you don’t burn bridges or harm your brand and reputation.
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Whether you're operating a small business with a few employees or you're a freelancer or solopreneur, the ability to effectively market your products and services to your target customer is vital. Before developing your marketing campaigns, it's important to develop a well-thought-out strategy that conveys the right messages and achieves your marketing goals.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.
Marketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.