Horror stories abound! Most recently a passenger refused to deplane a United Flight and was forcibly removed by security personnel, suffering a broken nose, a concussion, a sinus injury requiring surgery and lost two front teeth. Of course, this is beyond the pale and outside the mainstream, but it happened because United wanted to fly its employees at the expense of paid and seated customers.
United’s financial hit included $255 million loss in market capitalization, a 57 percent drop in profits, and many credit card customers destroyed their cards. It will take years for United to recover from this shameful, unfortunate and unnecessary situation.
If you are in business, customer service matters and should be your first priority and focus.
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It is said that the power of social media can make or break your business. And we could not agree more. After all, there are now over 4.5 billion social media users worldwide! One thing that has changed over time when it comes to building business credibility, boosting sales and earning customers' trust is the way prospects use the internet and social media.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur, the ability to effectively market your products and services to your target customer is vital. Before developing your marketing campaigns, it's important to develop a well-thought-out strategy that conveys the right messages and achieves your marketing goals.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.