Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your decision-making process, your title represents more than your position. It reflects you level of competency to effectively manage and grow your business. As you launched your business, you were confident in your technical abilities to deliver the products, solutions or services. Perhaps, you also were confident in your ability to manage your accounting, sales and marketing. With your business growing, is it time to develop additional skills and to transition to a fully functioning chief executive officer? This transition is crucial to your continued business growth to help successfully enter new markets, to engage a higher-level client and to close bigger more lucrative deals.

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Marketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.

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