So, why are referral programs a great revenue generation strategy? Let’s consider the following statistics.
• 92% of consumers trust referrals from people they know – Nielsen
• 77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen
• After a positive experience, 83% of customers would be happy to provide a referral. But salespeople aren’t asking — just 29% of customers end up giving a referral. – Hubspot
Be sure to check out the following podcast for more information on creating an exceptional customer service experience.
It is said that the power of social media can make or break your business. And we could not agree more. After all, there are now over 4.5 billion social media users worldwide! One thing that has changed over time when it comes to building business credibility, boosting sales and earning customers' trust is the way prospects use the internet and social media.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur, the ability to effectively market your products and services to your target customer is vital. Before developing your marketing campaigns, it's important to develop a well-thought-out strategy that conveys the right messages and achieves your marketing goals.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.