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So, why are referral programs a great revenue generation strategy? Let’s consider the following statistics.
• 92% of consumers trust referrals from people they know – Nielsen
• 77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen
• After a positive experience, 83% of customers would be happy to provide a referral. But salespeople aren’t asking — just 29% of customers end up giving a referral. – Hubspot
Be sure to check out the following podcast for more information on creating an exceptional customer service experience.
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