022: Win Buyers and Influence Sales with Client Segmentation
Today, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver.
Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on investment for her clients. Nicole shares her progressive business development strategies and the importance of client and donor segmentation in this episode.
Watch the video interview here.
Contact Nicole at https://www.nicolelewisandassociates.com/contact/.
It is said that the power of social media can make or break your business. And we could not agree more. After all, there are now over 4.5 billion social media users worldwide! One thing that has changed over time when it comes to building business credibility, boosting sales and earning customers' trust is the way prospects use the internet and social media.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur, the ability to effectively market your products and services to your target customer is vital. Before developing your marketing campaigns, it's important to develop a well-thought-out strategy that conveys the right messages and achieves your marketing goals.
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.