022: Win Buyers and Influence Sales with Client Segmentation

Today, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver.

Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on investment for her clients. Nicole shares her progressive business development strategies and the importance of client and donor segmentation in this episode.

Watch the video interview here.

Contact Nicole at https://www.nicolelewisandassociates.com/contact/.