Whether you’re operating a small business with a few employees or you’re a freelancer or solopreneur, the ability to effectively market your products and services to your target customer is vital. Before developing your marketing campaigns, it’s important to develop a well-thought-out strategy that conveys the right messages and achieves your marketing goals.
To do this, it’s important to first get back to basics and align your marketing goals with your business strategy. Start by asking yourself these insanely simple but crucial marketing questions from your target customers’ perspective.
1. What primary challenge does your product and service solve, or what opportunity does your product create for your customer?
Although this question may be an obvious one, it’s often overlooked by small business owners, freelancers and solopreneurs. Before you develop your next marketing campaign, think about the reason you developed the product or service for your specific target customers.
2. What unique experience do you provide to your customers?
Think about how you make your customers feel appreciated. Perhaps, you provide a complimentary follow-up service or make your customers feel extra-comfortable when they visit your business. Whatever your customer enhancement experience, consider making it a part of your marketing strategy.
3. When your ideal customer is searching for your product or service, what search terms will they use?
Keywords are the foundation of digital marketing. Finding the right keywords means thinking like your potential customer—use simple search terms and consider combining those terms with the geographic locations you serve. This approach will strengthen your marketing and increase your visibility.
4. Where are your customers most likely to search for your product or service?
Consider your audience when pondering this question. Determine where your targeted customer will most likely search for your product or service and will be receptive to your marketing campaign. In short, your marketing efforts should align with your customers behavior, so you show up where they are not where you would like them.
5. If your prospective or current customer isn’t ready to buy your product or service, what is the next action you’d like them to take in your marketing funnel?
While a prospective customer might not be ready to buy at this time, your marketing should help encourage them to become your customer. First, you should offer opportunities for them to engage with your brand by signing up for a newsletter, engaging with your social media content or taking other actions after they’ve discovered your product or service.
Developing a rock star marketing strategy that increases the visibility of your brand, products and services, engages with your targeted customers and creates opportunities to secure leads and sales, is within your reach. Using these five insanely simple questions to guide your marketing efforts will increase your success.
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