It’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes strategy with creativity, technology with graphic design to produce inspired and unique identities, collateral and marketing materials, as well [...]
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So far Renée T. Walker has created 23 blog entries.
Let me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor Coaching. With a Master’s Degree as a Therapist and a Coach, Matt is trained to deal with [...]
Referrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some planning and consistent execution, a referral program offers many benefits to small businesses. So, why are referral programs [...]
It’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to fail by February (that’s about 30 days), a surefire pricing strategy is necessary to achieve [...]
Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your decision-making process, your title represents more than your position. [...]
Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In fact, they create shortcuts and cut costs. Horror stories abound! Most recently a passenger refused to deplane a [...]
Deciding to end a client relationship is a highly stressful, intense and difficult choice that should not be made quickly or taken lightly. In fact, your decision should be made with all due consideration and with well-defined reasons. It is also important that you take extreme care in executing your decision as you end a [...]
Marketing can be a daunting challenge. There are so many conflicting recommendations. And, the landscape seems to evolve daily with new digital and social media platforms. If that’s not enough, there are the issues of what to say, how to say it, where to say it, and who should hear it. Marketing is and should [...]
The terms sales and marketing are often used interchangeably. However, these vital functions provide very different—and equally important—contributions to the company or organization. They’re in fact the yin-yang that cultivates customers, generates sales, and serves as the fuel for your company. Today, we explore how to align your sales and marketing functions to significantly improve [...]
Growing or managing your business can be a daunting challenge. Keeping customer acquisition and opportunity costs low is extremely important for sustainable business growth and revenue generation. Today, we will unpack how to assess business opportunities and optimize business growth potential without bankrupting the company, to identify niche and target markets to accelerate customer acquisition [...]