Entrepreneurs and business owners can be myopic when marketing their products and services. Understanding the buying behaviors, motivations and attributes of your customers enables the creation of segment-specific strategies and the ability to pursue new business opportunities. — Nicole Lewis

Today, our Pro Tip focuses on the importance of client segmentation as key business development and growth drivers.

Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on investment for her clients. Nicole will share her progressive business development strategies and the importance of client and donor segmentation with us.

Listen to the podcast here.