Win Buyers and Influence Sales with Client Segmentation
An Interview with Nicole Lewis, president and CEO, Nicole Lewis and Associates
Entrepreneurs and business owners can be myopic when marketing their products and services. Understanding the buying behaviors, motivations and attributes of your customers enables the creation of segment-specific strategies and the ability to pursue new business opportunities. — Nicole Lewis
Today, our Pro Tip focuses on the importance of client segmentation as key business development and growth drivers.
Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on investment for her clients. Nicole will share her progressive business development strategies and the importance of client and donor segmentation with us.
Listen to the podcast here.
YES, SIGN ME UP!
I’d love to send you additional resources, information, tools and more to help you launch and grow your business and accelerate your career.
I respect your privacy and take protecting it very seriously. NO SPAM EVER!
Related Content
Unlock the Amazing Power of Social Proof to Increase Sales
It is said that the power of social media can make or break your business. And we could not agree more. After all, there are now over 4.5 billion social media users worldwide! One thing that has changed over time when it comes to building business credibility, boosting sales and earning customers' trust is the way prospects use the internet and social media.
5 Insanely Simple Questions to Boost Your Marketing
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur, the ability to effectively market your products and services to your target customer is vital. Before developing your marketing campaigns, it's important to develop a well-thought-out strategy that conveys the right messages and achieves your marketing goals.
024: 5 Insanely Simple Questions to Boost Your Marketing
Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.