Whether you're operating a small business with a few employees or you're a freelancer or solopreneur, the ability to effectively market your products and services to your target customer is vital. Before developing your marketing campaigns, it's important to develop a well-thought-out strategy that conveys the right messages and achieves your marketing goals.
Marketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.
As a business owner, solopreneur, sales or marketing executive, having a well-thought-out and integrated marketing and sales strategy is extremely important to achieve and exceed your targeted revenue goals.
Happy New Year!
Each new year we make resolutions to make our dreams come true. New possibilities abound for each of us as we celebrate the beginning of new year. We must embrace our opportunities, focus our talent, and harness our faith and power to realize our dreams.
For business owners and entrepreneurs, every day presents a myriad of new business challenges. Chief among them is the constant and relentless pressure to grow your business in an increasingly competitive and noisy marketplace.
Growing a small business is no easy feat and requires a tremendous amount of perseverance, dedication, focus, and even some luck. Knowing how to manage your growth and ensuring your ability to deliver exceptional service to your customers are paramount for long-term success.
Renée T. Walker has literally honed her business, branding, communication and leadership expertise through executive positions with multi-million and billion-dollar brands in the private, public and nonprofit sectors. Following nearly three decades of communications and leadership experience, she launched her own strategic communications consultancy, RENEE WALKER & ASSOCIATES (RW&A), in 2012.
With the fourth quarter just a few days away, are you on track to achieve or exceed your business or career goals this year? If so, congratulations and keep your momentum going! However, if you’re among the many small business owners and professionals that began this year with great optimism and a sincere desire to enhance your productivity, to accelerate your results and to increase your revenue, but have fallen behind your milestones, it’s not too late.
Whatever your political stripe, the 2016 presidential election cycle was unprecedented in many ways. And, there will continue to be revelations during the post-election aftermath for our nation, the global community and, most important, the mass media and the PR profession in the foreseeable future.